Facebook

  • Yellow Social Media Report 2014: Facebook in Focus

    Yellow Social Media Report 2014: Facebook in Focus The Yellow Social Media Report 2014 has just been released. Over the last few years it has provided businesses with a great snapshot of key Australian social media statistics and this year is no different. Instead of summarising the entire thing, we’ve decided to focus on what this report can tell us […]
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  • New Page Insights Coming to Facebook on October 8 (2013)

    Facebook set to roll out another update Facebook appears to be readying itself for a roll out an updated version of page insights from the 8th of October. We just spotted this notification in the admin panel of one of the pages we manage and it suggests Facebook is continuing to focus on ways it can page management easier, especially […]
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  • Three (real) reasons why Facebook has changed the promotion and competition rules

    This week’s announcement from Facebook about changes made to promotion and competition rules has sent social and digital media agencies into a spin. If you missed the news, Facebook has removed the requirement that promotions can only be administered through apps and can now be featured within the news feed using simple like and comment mechanics. The announcement has been […]
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  • Why Facebook is Cracking Down on Low Quality Content

    Facebook has made its intentions very clear with the recent changes to the news feed algorithm. The new Facebook news feed algorithm aims to reward quality content at the expense of ‘engagement rate’ content. ‘Engagement rate’ content is the term I use to describe content that attempts to clock up likes, comments and shares to help make it more visible […]
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