A guide to practical social media measurement
Some guidance on social media measurement from Kamber
“What is the best way to measure social media activity?”
“Can social media activity even be measured?”
“How do we know if our social media channels are performing as well as they possibly can?”
We get asked these questions all the time and people are often surprised at where we start.
In reality, measuring social media activity is futile unless it is linked to very clear ad defined business objectives.
The presentation below has been designed to give you an overview of the importance of setting tangible objectives as part of any social media or digital program.
If you have any other questions about social media measurement, feel free to send us an email.