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Digital and content marketing
that puts your audience first.

MINI x Byron Bay
Surf Festival

MINI partnered with the Byron Bay Surf Festival to promote surf culture and their SUV model, the MINI Countryman. We were asked to create content that captured the spirit of the festival and the features of the MINI Countryman.

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Work
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Melbourne Food and
Wine Festival

The Melbourne Food and Wine Festival launched a new look, feel, and a new itinerary. We were asked to create content to promote the new brand and celebrate the festival's highlights.

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Losing Lena homepage image

Losing Lena:
Messenger chatbot

Facebook asked us to produce a Messenger bot to support the Losing Lena campaign, a campaign aimed at reducing gender inequality in STEM.

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Services

Content strategy

Make your content count. Publishing without a strategy can be wasteful and risky. Our strategies define audiences, and prescribe the channel mix, content themes, and formats to reach them, and compel them to act. We also establish publishing processes, KPIs and a measurement framework to ensure that everything we create and publish serves your business goals.

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Content creation

Once you’ve decided what you’re going to say, let’s work out how you’re going to say it. Our content creation team can work with you to find the best way to communicate your message, so it looks and sounds great.

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Publishing and distribution

It’s important to create beautiful content. Deciding how we get our messages in front of the people we need to see them, and the channels we use is just as important.

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Social media listening and monitoring

News and opinions can spread through digital and social media networks very quickly. This reach and speed are both reputational assets and risks. We can help to make sure your brand is presented consistently, and your teams are confident and ready to handle issues and crises.

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Performance reporting

The way we consume and engage with information changes all the time. We have the tools and know how to report on standalone marketing campaigns and ongoing content programs, and use data to inform future content planning.

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Thinking

In this week’s Platform Five: Snapchat shares new stats on ‘My AI’ usage

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In this week’s Platform Five: Meta fined $2 billion

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In this week’s Platform Five: WhatsApp adds ‘Chat Lock’ for privacy

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Team