Media Buying, Influencer Outreach and SEO
There’s no point creating great content if it can’t be found.
We employ a proven combination of tactics and tools to put your content in front of the right people, in the right places, at the right times.
Social media advertising
Social media continues to evolve, especially from a financial perspective.
Platforms like Facebook and Twitter are increasingly becoming ‘pay-to-play’ environments to help reduce clutter and improve user experience.
This evolution is the reason we advise clients to allocate budget to social media channel and content promotion which can vary from ‘always on’ to campaigns.
Our team has vast experience in developing social media advertising programs that deliver the best possible cost per action.
Search Engine Optimisation and Search Engine Marketing
Search Engine Optimisation (SEO) is an important part of the content promotion mix.
It is also a digital marketing tactic that has evolved a lot in recent times on the back of consistent changes made by Google.
Google now values social signals a lot more than it historically did which means owned and earned social media activity impacts on content discovery.
Genuine backlinks have increased in value and on-page optimisation has taken a back seat to writing for humans.
We are equipped to help you with your SEO requirements, big and small, in this ever-changing environment.
This support can be provided on a project or ongoing basis.
We also provide Search Engine Marketing (SEM) activation and specialise in maximising Google AdWords budgets.
Video seeding and distribution
The importance of online video continues to grow at a rapid rate.
We offer our clients access to a video seeding solution which leverages owned, earned, paid and partner digital media channels.
A detailed overview of our video seeding solution, part of our suite of content promotion services, can be found here.
Digital PR and influencer collaboration
We strongly believe that earned media success is based on getting your owned channels in order first. Once these are operating effectively, your content will organically be picked up by 3rd party social media participants, extending reach and impact.
However, we also know that in most cases, getting 3rd party participants, especially subject matter influencers, requires an additional layer of output.
Our digital PR and influencer collaboration service firmly based on identifying the people most likely to have resonance in the communities they operate in.
Once these people have been identified, we’ll develop ways to create mutually beneficial outcomes for all parties involved.
This might come in the form of exclusive content or providing access that no-one else can provide.
It is digital PR, but not as you know it.