Monitoring and Analytics Solutions
53% of people recommend products on Twitter and Facebook users share 2.5 billion pieces of content per day. But, how do you cut through the noise and identify the conversations that are relevant?
We know what to listen for, which tools to use, and how to use this data to shape your online behaviour.
Online conversation monitoring and analysis
The monitoring and analysis of social media conversations can be used in a number of different ways.
In some cases, we can monitor conversations on owned and earned channels in real-time to help facilitate social media customer service and engagement.
In other cases, we can look at conversations around specific topics to identify themes that may inform strategic direction and campaigns.
We can also use conversational data to identify the advocates and detractors in your sector and develop mini-engagement strategies for each one.
The most important part of online conversations monitoring and analysis is that the something is done with it. Even if you’re not in a position to directly engage with the conversations taking place, the data can be used to improve your business operations based on the proactive feedback being provided.
We also offer a unique out-of-hours social media monitoring service which can support solutions that are in place during standard business hours.
Check out the full social media monitoring product pack here.
Social media and content performance measurement
How do you measure social media and content performance?
It really depends on the purpose social media and content plays within your organisation.
If you’re an online retailer, the metric you are most interested in is the number of website referrals being sent your way from your social media and content marketing activity.
If you’re a new business, and awareness is your biggest issue, metrics relating to reach and visibility might be at the top of your list.
We start with establishing a purpose for your activity and the ‘hard’ metrics which can be measured against this goal.
We then use the ‘soft’ metrics that are specific to each channel to measure platform performance.
But mostly, we focus on changing behaviour first and once this change has taken effect, we establish benchmarks and measure against those indicators.
Custom analytics reporting
Every organisation is different. Ever sector is different. Every direct and indirect competitor set is different.
We understand this and tailor our reporting processes and templates to suit the way your business operates.
These are usually produced on a monthly, quarterly and yearly basis or around specific campaigns.