Publishing and distribution

Getting your channel mix right.


Creating great content is important. But it’s just as important to use the right channels to get your messages in front of the people who need to see them. There are now more ways to reach your audience than ever before.

Choosing where to publish your content can be difficult because the publishing landscape is always changing. Channels are created and removed regularly, algorithms are constantly updated, and audience preferences change all the time. This can be a lot to keep up to date with.

We stay on top of changes, study audience interactions and establish ongoing review and measurement systems to determine and manage the right mix of channels for you.

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