When we think about distributing content, we tend to think online, social media, maybe even eDMs. With organic reach on the decline and a greater reliance on monetary investment, we need to find new ways to distribute content. That’s why we’ve turned to earned media.
News media outlets, industry publications, lifestyle magazines, bloggers – anyone who sells content needs good, compelling stories to publish. Adding earned media channels to your marketing mix isn’t always a question of buying space.
We understand good stories and we know tried and trusted publishers. Getting a story published is a matter of producing the right story in the right format e.g. video, feature article, photo essay and pitching good ideas to the right people at the right time.