The 10 Most Popular Tweets of the 2013 Brownlow Medal Count

The 2013 AFL Brownlow Medal count has just concluded and Gold Coast captain Gary Ablett has taken home the highest individual honour in the game for a second time.

For many Australians, events like these aren’t just discussed and debated with the people sitting around the TV, they have extended to Twitter.

So, we thought it might be interesting to take a look at the most popular tweets from the 2013 Brownlow Medal for a couple of reasons:

  1. To see if the content being shared backed up a recent study about Australian social media habits
  2. To share something other than the traditional powerpoint presentation that will do the rounds tomorrow (although we’ll probably take a look at that too)

The study we’re referring to is from IPSOS which suggested Australians like to share ‘funny stuff’ via social media more than any other country in the world.

And, if you take a look at the most shared tweets from the 2013 Brownlow Medal, you’ll see that the majority of the top 10 do fall into that category.

Clearly, a bunch of other factors come into play beyond the content itself (including user reach, resonance and relevance), but for people who participated in the conversation around the event, and are interested in the commentary that generated the most traction on Twitter, sifting through the top 10 makes for interesting reading.

Interestingly, the tweet that added the most value beyond the humour factor was the tweet from @FoxFootyAnalyst which featured a relevant statistic that added a new layer to the conversations taking place (this kind of activity is worth keeping in mind too).

Anyway, enough light analysis, let’s take a look at the 10 tweets which got the most traction during the 2013 AFL Brownlow Medal count.











Note: Statistics were accessed via Topsy.com and only include tweets featuring the #Brownlow hashtag. Popularity is gauged by total number of tweets and favourites.


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