The 10 Most Popular Tweets of the 2013 Brownlow Medal Count
The 2013 AFL Brownlow Medal count has just concluded and Gold Coast captain Gary Ablett has taken home the highest individual honour in the game for a second time.
For many Australians, events like these aren’t just discussed and debated with the people sitting around the TV, they have extended to Twitter.
So, we thought it might be interesting to take a look at the most popular tweets from the 2013 Brownlow Medal for a couple of reasons:
- To see if the content being shared backed up a recent study about Australian social media habits
- To share something other than the traditional powerpoint presentation that will do the rounds tomorrow (although we’ll probably take a look at that too)
The study we’re referring to is from IPSOS which suggested Australians like to share ‘funny stuff’ via social media more than any other country in the world.
And, if you take a look at the most shared tweets from the 2013 Brownlow Medal, you’ll see that the majority of the top 10 do fall into that category.
Clearly, a bunch of other factors come into play beyond the content itself (including user reach, resonance and relevance), but for people who participated in the conversation around the event, and are interested in the commentary that generated the most traction on Twitter, sifting through the top 10 makes for interesting reading.
Interestingly, the tweet that added the most value beyond the humour factor was the tweet from @FoxFootyAnalyst which featured a relevant statistic that added a new layer to the conversations taking place (this kind of activity is worth keeping in mind too).
Anyway, enough light analysis, let’s take a look at the 10 tweets which got the most traction during the 2013 AFL Brownlow Medal count.
Congratulations Gary Ablett! The 2013 #Brownlow Medalist
— The Brownlow Medal (@AFLBrownlow) September 23, 2013
Demetriou’s pauses before reading out votes is more infuriating than Hayden Ballantyne. #brownlow
— Dave Hughes (@DHughesy) September 23, 2013
Expect Dustin Martin to sit at a few tables tonight before finishing back where he started. #Brownlow
— Scott Dooley (@scottdools) September 23, 2013
All the best to all the tall defenders at the @AFLBrownlow tonight. Hope we cause an upset. #Brownlow
— Ted Richards (@tedrichards25) September 23, 2013
Someone tell Jobe Watson when he goes to put #Brownlow around Joel Selwood’s neck, aim for is arm. He will ensure he gets over his head.
— Todd Balym (@toddbalym) September 23, 2013
Joel Selwood won more free kicks this year than any player since 1985. The umpires do love him. #Brownlow
— Fox Footy Analyst (@FoxFootyAnalyst) September 23, 2013
Congratulations, Gaz! #Brownlow pic.twitter.com/yFR6onaNKo
— AFL (@AFL) September 23, 2013
It’s the result Andre Agassi would have wanted #Brownlow #Ablett
— PETER HELLIAR (@pjhelliar) September 23, 2013
The game’s best skipper finishes second by just one vote to Ablett. Amazing effort this year Selsy and only getting better! #Brownlow
— Geelong Cats (@GeelongCats) September 23, 2013
Looking forward to the day when an AFL player takes his boyfriend down the #Brownlow Red Carpet. #AFLpride
— Jason Ball (@jasonball88) September 23, 2013
Note: Statistics were accessed via Topsy.com and only include tweets featuring the #Brownlow hashtag. Popularity is gauged by total number of tweets and favourites.