Platform Five: This week’s most important social media changes and updates

Platform five social media changes 18 July 2014

What’s changed in the last seven days? What does it mean?

It’s time to get up to speed with all of the most important changes across the big social media platforms from the past week.

This week’s 5 most important social media platform changes

1. Facebook brings Ads Manager to mobile devices

First up, Facebook has begun rolling out the Ads Manager app for mobile devices. Within the Facebook app itself, page managers will be able to pause, resume, edit budgets, view insights and respond to alerts. This means advertisers will have the ability to optimise on the go and is another example of Facebook becoming a mobile-first platform. Very good news.

2. TV Ratings Company Nielsen Teams Up With Facebook to Track Television-Viewing Habits

While Facebook is insisting that they will not use these TV-viewing statistics to entice advertisers, we do know that Facebook are providing Nielson with aggregated age and gender statistics. This could result in optimised Television advertising to enhance the two screen experience. We’ll collectively wait and see.

3. Google+ reverses real names policy

Originally aiming for a community of ‘real people’, Google+ has made a massive u-turn on a previous policy which banned users from using fake names. Is this major shift in policy enough to gain users’ trust back?

4. Google to notify users if page can’t be viewed by mobile device type 

In a true case of  putting the user first, Google will now clearly point out to users when a page is not supported by their mobile device. For example, when Adobe Flash isn’t supported on your iOS device you could see “Uses Flash. May not work on your device”. The announcement also encourages web builders to stick to universally supported software like HTML5.

5. New social network Socialmist is a combination of Twitter, Vine & Soundcloud 

Sweedish app Socialmist is still in Beta testing, but it is worth keeping on your radar. Socialmist allows users to put music overlay on images or 15 second videos. Click here to learn more about Socialmist.

That’s it for this week. Check back next week for a new edition of Kamber’s Platform Five.


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