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Important social media changes including Apple search engine Spotlight

Platform Five – top social media changes

This week’s most important social media changes including the Apple search engine Spotlight

Let’s look more at what’s changed in the last seven days and what it means

This week, Apple joined the PlatformFive party, introducing their new app search engine Spotlight. Facebook announced a Buy Button and introduced their first Messenger game. Other changes came from Twitter introducing app download targeting, and Tumblr becoming even more GIF friendly.

Let’s delve into the top social media changes of the week.

1. Apple launches search engine Spotlight

Apple is launching a search engine called Spotlight that is expected to rival Google search. Apple are improving an already existing feature on iPhone and Mac with iOS 9 app deep linking. Through deep linking, developers will be able to search content within apps, specific pages, or sections of apps.

Read more about Apple’s search engine Spotlight.

2. Facebook launching Buy Button with Shopify

Facebook are partnering with Shopify to launch a Buy Button enabling users to make purchases without leaving the platform. The button will appear in the News Feed and gives the option to save, or not save payment information with Facebook for future purchases. The feature has already been rolled out to a small test group and a variety of businesses in the US.

Read more about Facebook launching a Buy Button.

3. Twitter app category targeting

Twitter will now offer advertisers installed app category targeting which allows targeting users who have previously installed similar apps. Twitter is using Twitter app graph data that rolled out in November to use, which tracks app download information to create more targeted advertising.

Read more about Twitter’s app category targeting.

4. Tumblr becomes GIF searchable

Tumblr have expanded their search capabilities to allow for specific GIF search within the platform. Users can click the + when creating a post and are able to select from a plethora of GIFs. Users who first posted the GIF will be notified when another user selects it, a clever way to keep users on the platform.

Read more about Tumblr becoming GIF searchable.

5. First Facebook Messenger game

The first Facebook Messenger game – Doodle Draw – has arrived. The game invites you to draw pictures of words the app dictates, then invites you to send to your friends to guess what it is.

Read more about Facebook’s first messenger game.

Back next week with another top five social media changes of the week. Head over to the Thinking Section for past posts.

Thinking

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In this week’s Platform Five: Pinterest launches new ad tools

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