Platform 5: This week’s most important social media changes

Platform Five

This week’s most important social media changes including the new Facebook iOS uploader

Diving into what’s changed in the last seven days and what it means

Welcome to this week’s Platform 5 – your weekly wrap of all of the top 5 happenings in the content marketing and social media space – with an emphasis this week on the new Facebook iOS uploader.

It’s been a busy week for Facebook, as their Messenger payment tool and the new Facebook iOS uploader for photos have just been announced. Facebook now have a more compelling video offer for advertisers, and Google started testing product comparison ads.

1. New Facebook iOS uploader

Facebook are moving towards Snapchat with a new iOS photo uploader, allowing users to add quirky overlays to their photos, but unlike Snapchat the platform won’t remove the photo moments after you upload it.

Read more about Facebook’s new iOS uploader.

2. Facebook Messenger payments have now been rolled out

Facebook Messenger payment has been rolled out across the US to those over 18 holding a US bank account. There are still no updates on when this nifty feature will hit the rest of the world.

Read more about Facebook’s new payment service.

3. Facebook will offer revenue split to publishers

Facebook are offering advertisers a chunk of the revenue split from ads running on a channel’s videos is something that YouTube has had over Facebook for years. All that is about to change. From US Autumn, Facebook will now offer big advertisers a revenue split on ads running alongside their videos. This is a huge step for the platform that will offer the same 55% revenue split back to the video creators. We are looking forward to seeing what YouTube do to counter this move.

Read more about Facebook sharing revenue with video publishers.

4. Google testing product comparison ads

Pinterest have improved their search functionality, adding enhanced suggestions, trending searches and verified accounts. When a user begins typing in the search box, common suggestions will populate. Search filters will also be available once a user taps or clicks into results. This will allow users to switch between boards, users (who have a red tick next to their name if they are verified accounts) or pins.

Read more about Google testing product comparison ads

5. Pinterest rolls out buyable pins for iPhone and iPad

We previously reported that buyable pins were coming to Pinterest through the use of rich pins. The company has just announced that this feature will now be coming to iPad and iPhones. Consumers will find about this feature first via email.

Read more about Pinterest rolling out buyable pins to iPhone and iPad

Check back next week where we will be sharing the biggest content marketing and social media changes of the past 6 months. For more recent posts head on over to our Thinking page.


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