Important social media changes including Instagram global advertising

instagram global advertising

This week’s most important social media changes including Instagram global advertising

We look at what’s changed in the last seven days and explain what it means

Welcome to this week’s Platform 5 – your weekly wrap of the top 5 changes in the content marketing and social media space – including Instagram global advertising

This week was dominated by platform advertising changes. Instagram threw two big punches, finally streamlining advertising to brands with both big and small budgets globally, as well as supporting portrait and landscape photos. Facebook have updated their conversion lift measurement tool to allow comparison between multiple ads, and are also reportedly testing a new mobile ad format.

1. Instagram global advertising rolled out

Instagram has opened their advertising platform to brands large and small, globally. Working in a similar manner to Facebook advertising, Clicks to Website, Mobile App Installs, and Video Views are the ad objectives currently supported in Instagram. The move will accommodate brands with smaller budgets particularly looking to advertise on a campaign basis. Instagram ads can be created using Instagram Ads API or Power Editor.

Read more about Instagram rolling out global advertising. 

2. Instagram supports portrait and landscape photos

Instagram has migrated away from their traditional square photo format, welcoming landscape and portrait-shaped photos within the native app. The new update allows users to tap a format button above the camera roll when accessing a photo gallery, to switch between square and full-size images. Users can zoom in and out to choose the best crop. The update has been rolled out to all iOS and Android users. Advertisers, particularly in the Travel and Tourism sector, should take advantage of this change.

Read more about Instagram supporting portrait and landscape shots.

3. Facebook updates conversion lift measurement tool

Facebook has made an update to the conversion lift measurement tool announced earlier this year that allows advertisers to compare multiple Facebook ads. In addition to the conversion lift measurement tool, which compares users who saw an ad campaign with those who didn’t see the campaign, advertisers can compare multiple ads with the same objective. This update will help advertisers get a better understanding of which Facebook ads best achieve their objective.

Read more about Facebook updating conversion lift measurement tool.

4. Facebook testing new mobile ad format

Facebook is reportedly testing a new mobile ad that combines features of image carousels and autoplay video. The ad looks like a Facebook post, opening full screen to imitate an advertisers’ website. This allows users to scroll through multiple pages of videos, images and text. It is believed to be similar to the ad Facebook premiered at Cannes Lions in June.

Read more about Facebook reportedly testing a new mobile ad format.

5. Tumblr changes reblogs

Tumblr has changed reblogs (posts shared by others) to make the text more legible and easier to follow. The update has enabled captions to appear as equals, no longer stacked under blockquote indents. This new feature will affect future posts as well as posts published in the past (only on the dashboard).

Read more about Tumblrs’ reblog changes.

We return next week with another top five social media changes. For previous posts, head on over to our Thinking Section.


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