Important social media changes including Instagram business accounts

instagram business accounts

This week’s most important social media changes including Instagram business accounts

We look at what’s changed in the last seven days and explain what they mean

Welcome to this week’s Platform 5 – your weekly wrap of the top five changes in the content marketing and social media space – including a look at Instagram business accounts.

This week, Instagram proved they are a platform capable of more than just selfies by introducing @InstagramforBusiness. Facebook will reportedly launch their Notify app soon, and empowered Australian businesses to verify their Facebook pages.

Let’s dive in…

1. Facebook testing Notify app

Facebook is testing Notify, an app that will take on Twitter for real-time news. Expected to launch as soon as the end of this month, Notify will give Facebook an opportunity to add news alerts and is a way for brands have their content repackaged and sent directly to Facebook. Notify will be a new way to drive users away from apps with features like Twitter Moments and Snapchat’s Discover, to its own products.

Read more about Facebook testing Notify App.

2. LinkedIn Groups now private

Starting October 14th, LinkedIn will be making all LinkedIn Groups private so only group members can contribute and see the contents of conversations. LinkedIn will also not allow search engines to crawl these discussions. In other LinkedIn news, starting next week iOS users will be able to experience the new LinkedIn Groups standalone app, which shows engaging discussions from each group a user belongs to as well as daily highlights.

Read more about LinkedIn Groups becoming private and LinkedIn’s stand-alone iOS Groups app.

3. Instagram opens new business account

Leading by example, Instagram have opened their own business account to provide a source of inspiration for the business community. Along with opening the platform to advertising, Instagram is encouraging more and more businesses to use the platform to tell their business story.

Read more about Instagram opening a new business account.

 4. Facebook adds Custom and Lookalike Audiences to analytics for apps

You can now create Custom and Lookalike audiences via Facebook analytics for apps to run more targeted campaigns. Analytics for apps helps advertisers understand an app’s audience by allowing segments.

Read more about Facebook adding Custom and Lookalike audiences to analytics for apps. 

5. Facebook to expand Verified Pages

Facebook has expanded Verified Pages to include local businesses in Australia. Just like seeing a blue badge on a Facebook Page or Profile confirms that this is the authentic Page or Profile for a public figure, media company or brand, seeing a grey badge on a Page means Facebook confirmed that this is an authentic Page for the business or organisation. To verify your business page follow these instructions.

Read more about Facebook expanding Verified Pages.

For links to past recaps, head on over to our Thinking Section.


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