Platform 5: This week’s most important social media changes (edition 53)
This week’s 5 most important social media changes
What’s changed in the last seven days? What does it mean?
Scannable codes in Messenger, Sketching in Periscope, Hands-free viewing in Vine, Instagram introduces a featured videos section and Facebook teams up with Ticketmaster to allow sales through the social platform.
Let’s take a look at these changes in more detail.
Facebook Messenger now lets you start a chat by scanning profile codes
Facebook Messenger has introduced Codes which can be scanned to start a chat. The Codes appear as circular patterns around a user’s profile photo. Along with this, Facebook has launched Messenger Links which are shortened URLs directly leading to a user’s Messenger profile. A main motivator behind the move was to allow for businesses to utilise Links and Codes on marketing channels so the wider community can reach out to them directly.
Find out more about Codes on Messenger here.
Periscope to add sketching, allowing broadcasters to doodle on live video streams
Periscope is now testing a new Sketching feature in which broadcasters can draw on top of a live video stream. There are several colour choices as well as an eyedropper tool to select particular colours from anything being filmed. Sketches will only remain on the video feed for a couple of seconds. Currently this feature is not yet available to all users.
Learn about Sketching on Periscope here.
Facebook links up with Ticketmaster to let users purchase tickets on news feed
Ticketmaster confirmed it will begin selling gig and event tickets directly through Facebook. The partnership will extend to Messenger, where users will be able to receive images of their tickets upon request via Facebook’s digital assistant. By putting the ability to buy tickets directly within Facebook Ticketmaster hopes to provide a more seamless purchase experience and, of course, sell more tickets.
Delve into the Facebook/Ticketmaster partnership here.
Instagram now has a ‘featured’ video channels
Instagram has launched a new feature in its explore section that now includes video channels allowing for images to be avoided entirely when searching. There will also be featured channels with videos on specific topics. Users will also be provided with a separate a ‘videos you might like’ channel. The change, while relatively small, allows for more opportunity for creatively using video as a marketing tool on Instagram.
Learn more about Instagram’s featured video channels here.
Vine’s new ‘Watch’ button removes loops and adds hands-free viewing
Vine has rolled out a new ‘Watch’ button for its iOS and Android apps that lets you view a channel’s videos as an endless stream. The app’s new hands-free feature offers a more convenient, as well as conventional, viewing experience. You can also combine Watch with the recently released ‘ordered videos’ feature to watch a user’s channel from newest to oldest (or vice versa) or by popularity with a seamless stream of content.
Learn more about the Watch button here.
Follow us on Twitter for news of these social media and content marketing changes as they happen.
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About Kamber
Kamber is a digital agency that specialists in content marketing, video production and social media. We plan, produce, publish and promote content that people crave.
Our teams are based in Melbourne and Sydney, Australia.
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Contact
Tel (Melbourne): +61 3 8643 7906
Tel (Sydney): +61 2 9256 9718
Managing Partner: Adam Vincenzini
Email: adam[at]kamber[dot]com[dot]au