Platform 5: This week’s most important social media changes (edition 62)


This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook shuts down Paper app, makes changes to their News Feed & releases new-look buttons, Twitter releases Dashboard and Pinterest rolls out new updates.

Let’s take a look at these changes in more detail.

Facebook launches new-look buttons and Chrome extensions

Facebook is rolling out new tools aimed at increasing shares and visibility of the share icons. Chrome will be getting a new extension designed to simplify bookmarking and web plugins that will integrate with any page will receive a visual update. Facebook are hoping that these updated icons will increase the amount of content being shared over their service.

Pinterest rolls out a suite of new updates

Pinterest have announced a new collection of tools designed to make shopping on their platform easier. The suite of tools includes the ability to take a photo of a product or item with your phone camera which activates a visual search in Pinterest. These updates show that Pinterest is working towards becoming a powerhouse for online shopping.

Facebook updates their News Feed with more personalised content

Another week, another update to the way Facebook presents their News Feed. The latest update will start to feature more personalised content on user feeds, with particular emphasis on status updates from friends, family and users you may interact with the most. This type of content will start to outweigh that posted by pages, businesses and other less relevant connections.

Twitter releases Dashboard to simplify for businesses

Twitter has launched a new tool called ‘Twitter Dashboard’ aimed at helping businesses make the most of their Twitter presence without the need for third-party options. Dashboard offers a single destination to accomplish a number of tasks, from gaining a picture of discussion around their business, Tweet scheduling and more insights about how Tweets are performing.

Facebook shuts down Paper iOS app

Facebook Paper was an attempt at redesigning the Facebook app, but without catching on to a wider audience has now been shut down. The app, released in 2014, was centred on providing a more immersive News Feed with a particular focus on news and articles with customisable sections including politics, technology, consumables and more.

Follow us on Twitter for news of these social media and content marketing changes as they happen.



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