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Platform 5: This week’s most important social media changes (edition 66)

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This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Tumblr to display ads, Reddit start sponsored posts, Facebook introduces quick updates and birthday highlights and AdWords releases new attribution reports.

Let’s take a look at these changes in more detail.

Tumblr will start to display ads on the blogging platform

Tumblr has started showing ads on over 300 million blogs, and will look to share revenue with users that run them. This will allow those with popular blogs to derive income. It’s not yet entirely clear as to how Tumblr proposes to display ad content or any details about how the income will be split between company and users but expect to start seeing them later this year.

Find out more about Tumblr ads here.

Reddit will allow an advertiser to sponsor user posts

Reddit has announced that companies will be able to sponsor posts submitted by users of the site, providing that user has given consent. This means that companies will be able to utilise the exposure of user-generated potentially viral content to promote their products or services. This opens up all-new ways for companies to market to end-users and may prompt users of the site to produce better content all-round.

Read about sponsored Reddit posts here.

Facebook may introduce a feature similar to Snapchat

Facebook is working on a new feature that will allow groups of friends to share images and other updates privately that disappear after 24 hours. The feature, called ‘quick updates’ is currently being tested by Facebook and can be reached through the Facebook app. You can add friends to a group that will then see quick updates of either text, images or videos.

Read more about Quick Updates here.

Facebook looks to highlight birthdays with a new video feature

Face is rolling out a new video tool that will automatically create videos the day after a user’s birthday, highlighting photos and messages from friends. The feature will start to roll out to all users over the coming weeks and will appear at the top of a feed for review, or adding/removing images before the option to publish to the timeline.

Read about Facebook’s birthday tool here.

Three new cross device attribution reports in AdWords

Google has introduced three new reports on cross-device activity and reorganised the Attribution section in the Tools menu of AdWords. New features include Devices, which is an overview of cross-device activity; Assisting devices, showing assist values nd levels by device type; and Device Paths, showing the top conversion paths for visitors who have utilised more than one device before converting.

Read about updates to AdWords here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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