Platform 5: This week’s most important social media changes (edition 68)


This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook release 360-degree video tours, Twitter updates Moments & analytics tools, Facebook gives users ad controls and Pinterest integrates video search.

Let’s take a look at these changes in more detail.

Facebook now has 360-degree ‘guided tour’ videos

Facebook is looking to make 360-degree video content more immersive and easier to navigate. A recently released ‘guide’ feature, launched alongside an update to publisher tools, allows users to highlight a specific part of video content before posting it. The larger update included increased data on video content interactions. The guide feature will help users view parts deemed more interesting by the publisher. Anyone posting a 360-degree video will be able to identify areas of the clip they want to highlight when they’ve been enabled.

Read about 360 guided tour videos here.

Twitter will soon let everyone post Moments

Twitter has announced they will be releasing Moments to a larger group of partners, and will look to release the feature to all users in the coming months. When it was launched, Moments was curated by Twitter themselves, and a hand-picked group of publishers. The expanded group will include a number of brands an influencers, including DeRay Mckesson, Vayner Mediaand Nike. Twitter intends to release the feature to all users, but hasn’t yet outlined how this would work.

Find out more about Moments here.

Twitter updates user monitoring tools

Twitter is expanding its ‘Fabric’ mobile development software with four main areas of focus: stability, distribution, revenue and identity. It aims to provide additional metrics to assist developers and product marketers understand user activity and the user retention of their applications. It will helps application owners manage users into high, medium or low activity levels in regards to the frequency of use of the application and how much data is being pushed to Twitter (such as images and media).

Read more about Fabric for Twitter here.

Facebook gives users more control over ads

Facebook have taken complaints and feedback regarding advertisements on their platform and made a move to give users more control. With this in mind, Facebook have created tools that let uses customise their ad experience. They will also give users the ability to remove advertisements from businesses that have them added to contact lists. The changes have been made in an attempt to have end-users served ad content that won’t irritate them while also remaining relevant to their interests.

Read more about updates to Facebook ads here.

Pinterest will integrate video into visual search tools

Pinterest has started building a native video player and will be updating visual search tools to work with video content. The update may change the way users interact with pins and the types of content that end up on the platform. The video search tool will look to scan videos to assist with categorising them and make them easily discoverable. How this will end up come public launch is yet to be seen.

Read more about Pinterest integrating video here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.


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