Platform 5: This week’s most important social media changes (edition 71)


This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook on encryption for Messenger, Facebook At Work & the Profile Expression Kit, Tumblr users can create GIFs and Twitter releases Stories to all users.

Let’s take a look at these changes in more detail.

Share stories on Twitter using Moments

All Twitter users can now create stories through the Moments feature. The feature was first rolled out to a select few comprising of influencers, brands and publishers. Moments is a curated feed of tweets related to popular or newsworthy topics allowing users to follow that event through a single portal. Moments can be accessed through Twitter or a standalone app.

Facebook to release an ‘At Work’ enterprise edition

Facebook is looking to launch ‘At Work’, and enterprise communications network over the next week weeks. The platform will feature a similar layout to Facebook including a News Feed timeline, Groups and Messenger, available on a monthly payment scheme. With the recent takeover of LinkedIn, Facebook may look to capitalise and make their move into a similar market.

iMessage on Tumblr lets users create and share gifs

The new iMessage extension on Tumblr allows all users to create GIFs on the fly. Gifs can have added text and emoji and feature fully customisable autoplay functions. Using a ‘GIF camera’ through the iPhone camera allows video to be shot (or clips from the phone’s library) which can then be turned into the moving image format.

Facebook opens Profile Expression Kit to developers

Facebook is engaging new ways to make user profile pics look like Snapchat or Vine videos and even Boomerang GIFs. The social network has opened up the Profile Expression Kit to all developers so users can create ‘fun and personality-infused Facebook profile pictures and videos in apps they’re already using. The feature hopes to bring more creativity to profile pictures.

Facebook’s end-to-end encryption live for some users

Facebook launched a beta version of ‘Secret Conversations’ in Messenger for a group of test users earlier this year, but will  now look to release a final version to users across the whole platform. Secret conversations can be triggered by tapping a user’s name where a thread profile features options to tweak settings like colour, nicknames and to activate the end-to-end encryption with that person. Some messages will also have a self-destruct timer. More evidence Facebook takes privacy seriously.

Follow us on Twitter for news of these social media and content marketing changes as they happen.


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