Platform 5: This week’s most important social media changes (edition 76)


This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn updates, Twitter removes eCommerce, YouTube releases a messaging service, Facebook livestreams from desktop and updates their advertising model.

Let’s take a look at these changes in more detail.

LinkedIn updates for a better experience

New updates to LinkedIn’s desktop facility provide a more intuitive experience through better search, more relevant results and tips for conversations with potential employers. Looking forward the updates also allow for new code to be pushed to the platform up to 3 times a day, allowing for quicker updates improving the service.

Read about more LinkedIn updates here.

Twitter kills off the eCommerce

Twitter is removing the Buy button feature entirely, since the company began phasing it out in May 2016. Twitter will be ceasing all partnerships in eCommerce and shutting down the sales channel come Feb 1. Twitter will keep the Donate button for sending money to charities and non-profits.

Read about Twitter’s removal of Buy here.

YouTube releases messaging service

YouTube’s iOS and Android messaging service has gone live to all Canadian users, before a presumed worldwide release. To access the feature users can tape the share button, and along with the other standard options a new tab will list contacts. Text can then be added before sharing content.

Read about YouTube’s messaging service here.

Broadcast Facebook Live on desktop

Users that broadcast using Facebook Live from mobile devices to News Feeds will now be able to broadcast live video from desktop computers. The update will make streaming easier for users and can improve video quality due to using stationary equipment. On the other hand it eliminates mobility.

Read about Live from desktop here.

Facebook updates video advertising model

In the near future, Facebook will introduce ‘mid-roll’ advertising in video content. This will act to insert advertisements part-way through videos hosted on the social media platform. The change aims to give publishers more opportunity to earn revenue and business through placement. Ads will run after a user has viewed video for more than 20 seconds.

Learn more about Facebook’s mid-roll advertising here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.


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