Platform 5: This week’s most important social media changes (edition 92)


This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Earn money on Periscope, create custom Snapchat geofilters, YouTube releases new VR format, Facebook to update video features & Pinterest increases security.

Let’s take a look at these changes in more detail.

Earn cash on Periscope with Super Hearts

Users can now support live broadcasts with purchased likes in the form of Super Hearts. They can be identified on streams as larger and more colourful versions of original icons and can be accessed through a new icon in the dashboard. Sending a Super Heart to a user of a live stream will send them a cash value, which they can withdraw to spend elsewhere.

Learn more about Super Hearts here.

YouTube launches new VR video format

YouTube launched a new virtual reality 180-degree video format called VR180, which focuses what is in front of the user in high resolution. It can be viewed with Daydream, PSVR and Cardboard in seamless VR and in 3D and it supports live-streaming videos joining fans with creators in real time.

Read more about VR180 here.

Create custom geofilters directly in Snapchat

Snapchat has released a new way for users to create custom geofilters and submit them for events directly through the app. The update makes it much easier for users to utilise geofilters, replacing the old method of submitting content through the on-demand geofilters website using a template.

Read more about Snapchat’s updates here.

Facebook expands features for creating video

During the recent VidCon, Facebook announced a new app under development designed for video content creators. It includes exclusive tools in Facebook Live giving users the ability to add intro and outros and design custom frames and stickers to use during live streaming. There will also be access to increased analytical data to reveal more about audiences. The app is expected to release later this year.

Read more about updates to Facebook here.

Pinterest activates several security features

Users can further protect their Pinterest accounts after recent updates including two-factor authentication and a list of devices logged into the account which can be removed if necessary. Users can also opt to be notified by email if sommeone has logged into the account using a new computer, smartphone or tablet.

Learn more about Pinterest’s security updates here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.


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