This week’s most important social media changes

Kamber Content Marketing and Social Media Agency – Blog – Platform Five – Feb 2 2018

What’s changed in the last seven days? What does it mean?

It’s been a busy week! Facebook’s algorithm delivers trust survey and more local news, Twitter’s AI hack for auto-cropping your images, Snapchat says so long to white borders, and Instagram enables scheduling.

Let’s take a look at these changes in more detail.

Facebook’s trust survey

Facebook’s upcoming algorithm shift includes an overhaul of links it prioritises from external publishers. Users have the opportunity to shape this by providing feedback in a two questions survey (1) do you recognise this website?, and (2) how much do you trust this domain? But can users be trusted to make these decisions, or is it another opportunity for people to adversely shape the quality and content of content prioritised in the news feed?

More here.

Twitter turn to AI to improve UX for images

Sick of cropping your pics for Twitter? Fear no more – the platform has employed data to develop an algorithm (incorporating, among other data, that from eye-tracking studies) which can predict what’s most important to feature in a picture… cropping it automatically. Worth trying – but as with all images,keep an eye on the results generated. Worst case, it’s back to the cropping board.

More here.

Farewell, Snapchat borders

Australia is among three markets to receive the latest Snapchat update which includes the removal of white border for snaps uploaded from your camera roll. There’s also added options for saving messages and Snap Maps added to group chats – all part of Snapchat’s moves to simplify and improve UX.

More here.

Schedule Instagram posts

It may only be through accredited partners like Sprout Social and HootSuite, but businesses can now schedule Instagram posts. Say farewell to those evenings and early mornings publishing updates manually through the Instagram app!

Read more.

More local news on Facebook

Facebook is tweaking its algorithm to serve you more local news – serving content from local services higher up your feed. At the moment the change is only hitting US users, but the company intends to expand this during 2018.

More from the Facebook announcement.

Follow us on Twitter for news of these social media and content marketing changes as they happen.


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