This week’s most important social media updates


What’s changed in the last seven days? What does it mean?

Facebook is testing in-app shopping experiences for Facebook and Instagram, Twitter launched its “drag to reorder” feature for image tweets and Spotify now integrates with Snapchat.

Let’s take a look at these changes in more detail.

Facebook is testing in-app shopping experiences for Facebook and Instagram

On Monday, Facebook announced that it is testing two new ad shopping experiences – one for Facebook and one for Instagram. On Facebook users would be able to purchase the advertised product directly from the newsfeed ad. The Instagram experience would be a little different. Organic shopping posts would be turned into Instagram ads which would then allow users to visit the advertisers website from within the app.

Learn more here.

Twitter launches “drag to reorder” feature for image tweets. 

Twitter has officially launched its new feature which will allow users to change the order of images in a tweet by simply clicking and dragging the images. The test was first spotted back in July and received lots of praise from Twitter users everywhere.

Find out more here.

Spotify now integrates with Snapchat so you can share what you’re listening to

A new integration between Spotify and Snapchat was announced this week that lets users share the song/playlist/album/artist/podcast they’re listening to on Spotify to Snapchat where it can then be shared with friends or in a Story.

Read more here.

Facebook adds new tools for public figures

Facebook has announced a new set of tools designed specifically for public figures. Facebook is introducing a new feature that will allow multiple users to add to the same Story. This new feature would give “fans a variety of perspectives around a specific topic or event”. Facebook is also looking to boost exposure through newsfeed prompts and is introducing a new Stories sticker.

Learn more here.

YouTube launches YouTube Fashion

YouTube has launched YouTube Fashion (or “slash fashion” for short), a new hub for all things fashion and beauty. Fashion and beauty channels have increased six-fold since 2018 so YouTube has created the “ultimate destination for style content.” The new hub will feature videos from fashion and beauty creators, publishers, luxury fashion brands and industry professionals

Read more here.

Missed last week’s edition? You can check it out here.

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