This week’s most important social media updates

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What’s changed in the last seven days? What does it mean?

Facebook’s testing new facial recognition identification processes, Twitter launches the ability to follow topics and TikTok launches ‘Share to TikTok SDK’.

Let’s take a look at these changes in more detail.

Twitter launches the ability to follow topics

After months of testing, Twitter is finally introducing the ability to follow topics. Users will now be able to follow specific topics instead of just accounts, much like following hashtags on Instagram. Users will also be prompted from their newsfeed and search to follow topics that Twitter thinks they might be interested in.

Find out more here.

Facebook’s testing improved facial recognition identification processes

A new process for facial recognition is reportedly underway at Facebook. The new system allows users to identify themselves by sharing a video selfie that looks at all angles of their face. Facebook has a disclaimer that states the videos will only be used for the purpose of identification and will be deleted 30 days after identification is complete.

Learn more here.

TikTok launches ‘Share to TikTok’ SDK

Brands looking to make better use of TikTok for their marketing efforts will be glad to know that TikTok has launched its Share to TikTok SDK. It will allow third-party apps to integrate directly into TikTok so content can be uploaded straight onto the platform.

Read more here.

LinkedIn adds new translation settings

LinkedIn has introduced two new language translation options to help better facilitate communication on the platform. Users will now be able to manually select the language they prefer to receive content in. They’ll also be able to provide feedback to LinkedIn to help improve the quality of translations.

Find out more here.

Pinterest officially announces new Pin format

Pinterest has formally announced the rollout of its new Pin format this week. The new format doesn’t introduce any new features, rather, minor functional tweaks. The update is rolling out across iOS and Android.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.


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