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This week’s most important social media updates

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What’s changed in the last seven days? What does it mean?

Instagram is enforcing age restrictions, Facebook is bringing in the giving season with new fundraising tools and TikTok is reigning in their virtual giving to protect minors.

Let’s take a look at these changes in more detail.

Facebook introduces new fundraising features

Facebook is starting the giving season by making it easier for people to give back to the causes they care about. A range of donation tools have begun being rolled out across the Facebook family of apps. The new tools include a donation button for Instagram business accounts, live-streaming for charity and fundraiser stickers for Facebook Stories.

Learn more here.

Instagram begins enforcing age restrictions

Instagram is required by law to protect the privacy of people under 13. Their terms and conditions have always said users need to be 13 or older to join but they’ve never really enforced it. Instagram will now start asking users for their date of birth when they sign up to “help keep young people [safe] and enable more age-appropriate experiences.”

Find out more here.

Facebook adds new measures to enforce targeting restrictions  

Facebook is introducing two new measures to enforce targeting restrictions on potentially discriminatory ads. Firstly, Facebook’s rolling out its ad restrictions across all of its ad creation services (Ads manager, Instagram Promote, the Facebook Marketing API and ads created via Facebook pages). Secondly, Facebook is adding all housing, employment and credit card ads to its ad archive so there’s a greater level of transparency.

Read more here.

TikTok  updates its virtual gifts policy to protect minors

TikTok has a virtual gifting feature that allows users to send virtual gifts to creators during live-streams. Up until now, all users over 13 have been able to send gifts and users over 16 could receive them. Now, TikTok is restricting their virtual gifting policy to those who are over 18.

Find out more here.

Facebook now lets you transfer photos and videos to Google

Data portability is something that Facebook has been exploring for years. It started with giving users the ability to download their Facebook data at any moment. Now Facebook has developed a different kind of data portability tool. The new tool is an open-source data transfer project that allows users to transfer their photos and videos to Google Photos.

Learn more here.

Thinking

In this week’s Platform Five: Snapchat officially launches ‘Snapchat+’ subscription

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In this week’s Platform Five: Instagram Adds New Age Verification Features

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In this week’s Platform Five: Pinterest launches new ad tools

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