This week’s most important social media updates

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What’s changed in the last seven days? What does it mean?

Facebook is cracking down on deepfakes, Twitter introduces a new ad unit and YouTube is helping creators deal with copyright claims.

Let’s take a look at these changes in more detail.

Facebook announces a crackdown on manipulated media

A new policy has been announced by Facebook to stop the spread of fake videos. The policy is an attempt to block the rise of deepfake videos which have the potential to cause serious issues online. Facebook says its meeting with experts to finalise the policy.

Read Facebook’s announcement here.

Twitter launches ‘Promoted Trend Spotlight’

After months of testing, Twitter is finally launching its new ‘Promoted Trend Spotlight’ ad. The new ad unit will allow brands to occupy prime real estate at the top of the Explore tab. Each ad will appear at the top of the Explore tab for the first two visits per person, per day.

See it for yourself here.

YouTube adds ‘Assisted Trim’ feature to help with copyright claims

On YouTube a copyright claim is filed and approved, creators receive copyright strikes against their name. These strikes have cause headaches for creators as an accepted copyright infringement allows the claimant to take any revenue generated from that video which sparked false claims. YouTube’s new ‘Assisted Trim’ feature allows creators to automatically remove the claimed section and avoid copyright claims.

Learn more here.

Twitter is removing Audience Insights from analytics

Audience Insights was launched by Twitter back in 2015. It gives account holders a really good idea of who is following their account and how to create content that caters to their interests. In a surprise move, Twitter is removing the feature at the end of January with no news about what will replace it.

Read more here.

Snapchat and TikTok are reportedly working on deepfake type features

While Facebook is trying to discourage the use of deepfakes, Snapchat and TikTok are ramping things up. Both companies are reportedly working on new additions that would incorporate deepfake technology into their apps.

Find out more here.

Thinking

In this week’s Platform Five: TikTok opens up its self-serve ad platform to all businesses

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In this week’s Platform Five: India bans 59 Chinese apps including TikTok and WeChat

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In this week’s Platform Five: YouTube introduces a new shoppable ad format

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