This week’s most important social media updates

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What’s changed in the last seven days? What does it mean?

Instagram is bringing DMs to desktop, Facebook backs down on WhatsApp monetisation plans and Jack Dorsey kills ‘Edit’ button dreams.

Let’s take a look at these changes in more detail.

Introducing LinkedIn Live

LinkedIn first introduced live streaming to selected users about a year ago. According to LinkedIn “LinkedIn Live has helped members and organizations foster dialogues with their communities.” Which is why they’re expanding the feature to Company Pages.

Learn more here.

There’s little hope for a Twitter ‘Edit’ button

Twitter users and social media managers everywhere have been asking for an edit button since 2006. In an interview with WIRED, Twitter CEO Jack Dorsey explained that they “will probably never” introduce an edit button so we should stop holding our breath.

Watch the interview here.

Google Search Console training videos are coming to YouTube

Google Search Console can help you measure your site’s traffic and performance. It can also help you identify issues that are impacting your SEO and might need fixing. The tool is useful but can be a bit to get your head around so Google is rolling out a new video series to help you make the most of it.

Find out more here.

Instagram brings Direct Messages to desktop

Instagram has been slow to roll out features from its mobile app to the desktop version but Direct Messages are finally being brought to desktop. Starting today, a small number of users will have the ability to send and receive DMs from Instagram’s website.

Read more here.

Facebook backs down on WhatsApp ad plans

According to the Wall Street Journal, Facebook is rethinking its approach to ads on WhatsApp. A team at Facebook has been looking at ways to monetise the platform but it appears the team has been disbanded. It appears that WhatsApp’s 1.5 billion users won’t be contributing to Facebook’s revenue anytime soon.

Find out more here.

 

Thinking

In this week’s Platform Five: Instagram adds automatic closed captions to IGTV

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In this week’s Platform Five: TikTok introduces a new Marketing Partner Program for advertisers

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In this week’s Platform Five: Facebook threatens to ban Australians from sharing news

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