In this week’s Platform Five: Facebook launches desktop app for Messenger


What’s changed in the last seven days? What does it mean?

LinkedIn rolls out free mindfulness courses, Facebook launches a desktop app for Messenger and Pinterest launches a Verified Merchant Program.

Let’s take a look at these changes in more detail.

LinkedIn introduces free mindfulness courses to help people in lockdown

Many countries around the world are now in lockdown due to COVID-19. LinkedIn is helping people navigate this ‘new normal’ by introducing six, free mindfulness courses. The courses are designed to help manage stress and build mindfulness.

Take a look for yourself here.

Facebook launches desktop app for Messenger

Now more than ever, people are using technology to stay in touch with friends and family. That’s why Facebook is launching a desktop Messenger app for both macOS and Windows. The app will allow you to make free and unlimited group video calls.

Learn more here.

YouTube is working on a TikTok competitor app

TikTok has been quite a success, the app has experienced growth of more than 125% in the last two years and no competitors posing a serious threat, yet. YouTube is reportedly working on a new app called Shorts which will be a direct competitor to TikTok.

Find out more about Shorts and its features here.

Pinterest launches Verified Merchant program

People are being forced to shop online so Pinterest is doing what it can to “inspire Pinners and create a shopping experience that feels more like real life”. That’s why they’re introducing a Verified Merchant program to highlight businesses that have high-quality customer service experiences.

Discover more about the program here.

Snapchat enables developers to integrate Stories into their apps

After originally announcing changes to its Snap Kit back in June, Snapchat has officially announced that developers can now integrate Snapchat Stories into their apps. Snapchat hopes that this will facilitate more immersive and engaging content experiences while boosting exposure for Snap content.

Read more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.


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