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In this week’s Platform Five: Spotify launches fundraising feature for artists 

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What’s changed in the last seven days? What does it mean?

Instagram is fast-tracking the release of account memorialisation, Facebook introduces new Care reactions and Spotify launches fundraising feature to support artists.

Let’s take a look at these changes in more detail.

Facebook adds Animate options to Stories

Facebook Stories have over 500m daily active users so it makes sense that the platform is investing in new ways to keep people engaged. A new Animate tool has been added to Stories which lets users add basic motion such as bounce, pan, zoom in and zoom out to still images.

See it in action here.

Spotify launches fundraising feature for artists 

Last month, Spotify announced a range of initiatives that they were working on to support artists during the COVID-19 pandemic. As part of those initiatives, the company has launched Artist Fundraising Pick, a new feature that allows artists to fundraise for themselves, their crews or one of the verified music relief programs that Spotify has already vetted.

Find out more about the feature here.

Instagram is looking to expedite the deployment of account memorialisation

It may not be something we want to think about but Instagram is looking to fast-track the deployment of account memorialisation tools on the platform in light of the impacts of COVID-19. Instagram says they are doing this to “support the community during this difficult time”.

Read about the memorialisation features here.

Facebook introduces care reactions on Facebook and Messenger

With physical distancing and lockdowns in place around the world, we can expect that it might be difficult for people to feel like they’re supporting friends and family. Which is why Facebook is launching two new reactions, ‘Care’ on Facebook and a pulsating heart on Messenger. The new reactions will be rolling out in the coming weeks.

Learn more here.

LinkedIn is working on Polls 

Polls are a great way to engage your audience so it’s exciting to see that LinkedIn is working on its own version of the feature. Discovered by Jane Manchun Wong, polls would give users the ability to quiz their followers on anything and everything. At this stage, it looks like polls will be available on desktop and mobile and will be available within groups.

Find out more here.

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