In this week’s Platform Five: Twitter is getting ready to relaunch verification

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What’s changed in the last seven days? What does it mean?

Twitter is getting ready to relaunch verification, Snapchat introduces Minis and YouTube announces $100M fund to support Black creators.

Let’s take a look at these changes in more detail.

Twitter is reportedly getting ready to relaunch verification

Twitter pressed pause on profile verification three years ago after admitting that the current system was unclear and confusing. They pledged to rebuild the system with a clear set of guidelines so users understood what verification meant. Now it appears that Twitter is getting ready to relaunch the verification process with an in-app application.

Learn more here.

YouTube announces $100M fund to amplify the voices of Black creators

Twitter’s CEO Susan Wojcicki has published her mid-year platform update which notably focused on YouTube’s response to the #BlackLivesMatter movement. Wojcicki says that YouTube “[has] always been proud that we are a platform that celebrates a broad and diverse set of voices… But we recognize we need to do more, in particular with the Black community.”  To address this, YouTube will launch a new, $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories.

Read Wojciki’s full statement here.

LinkedIn publishes new guide on ‘Content Marketing in Times of Uncertainty’

COVID-19 has thrown the world into unfamiliar territory which makes it difficult for businesses to know how and when to communicate with their audience. That’s why LinkedIn has published a new guide titled ‘Content Marketing in Times of Uncertainty’. The guide covers a range of points related to marketing within a changing environment, including how brands have seen success during challenging past times.

Read the guide for yourself here.

Snapchat introduces Minis

Announced at Snap’s Partner Summit, Snap Minis are light-weight, third party apps that come to life inside the chat section of Snapchat, next to the game keyboard. The first seven Minis have been announced, they’ll allow users to do things such as buy tickets, conduct meditations and even study right within the Snapchat app.

Find out more here.

Facebook adds Wikipedia Knowledge Panel in search results

User reports have surfaced that Facebook is adding a Wikipedia Knowledge Panel in search results. The Knowledge Panel is similar to that of the Google Knowledge Panel which they introduced in 2012. Facebook’s Knowledge Panel could help reduce the spread of misinformation on the platform. Facebook is yet to comment on the new feature.

Learn more here.

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