In this week’s Platform Five: YouTube introduces a new shoppable ad format
What’s changed in the last seven days? What does it mean?
Instagram removes the need for a Facebook account to advertise on Instagram, YouTube introduces a new shoppable ad format and Snapchat publishes new data on how its users are responding to COVD-19.
Let’s take a look at these changes in more detail.
New Instagram advertisers will no longer need a Facebook account
Instagram has announced that new advertisers on Instagram will no longer need to connect their account with a Facebook Page which all advertisers currently have to do. Businesses who choose to run ads through Instagram only won’t be able to manage performance through a Facebook ad account. Instagram has said that if you have used a Facebook account to advertise on Instagram in the past, you will need to continue to do so.
Find out more here.
YouTube introduces a new shoppable ad format
YouTube is reportedly introducing a new shoppable ad format that would help drive traffic to advertisers websites. The new format will allow advertisers to add browsable images of products underneath the video which link directly back to their website.
Learn more here.
WhatsApp is testing animated chat stickers
WhatsApp is trialling new, animated stickers which can be sent to people as part of a chat. Users currently only have access to static stickers so this new feature will liven things up a bit. There’s no news as to if or when the test will be rolled out more broadly.
Read more here.
Instagram gives more business access to e-commerce tools
Instagram has announced a new set of commerce requirements that will “Under the new requirements, any eligible business or creator account with an eligible product will get access to Shopping Tags. The new requirements come into effect from July 9.
Find out more here.
Snapchat publishes new data on how its users are responding to COVID-19
Snapchat has released a new report that outlines how Snapchat users are dealing with COVID-19. The report provides insight into evolving habits, purchases, concerns and more. The data was collected through in-app surveys and while the sample size was relatively small, it still provides insights on how younger people are perceiving the pandemic.
Read the report for yourself here.