In this week’s Platform Five: India bans 59 Chinese apps including TikTok and WeChat

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What’s changed in the last seven days? What does it mean?

Facebook is updating its Newsfeed algorithm, TikTok launches TikTok for Business and India has banned 59 Chinese apps including TikTok and WeChat.

Let’s take a look at these changes in more detail.

Introducing TikTok for Business

“Don’t make ads, make TikToks” is the tagline for TikTok’s new business platform ‘TikTok for Business’. The platform hosts all marketing solutions currently available to brands including available apps, resources, support and an inspiration page which features case studies of successful TikTok marketing campaigns.

Learn more here.

Facebook is updating its Newsfeed algorithm again

Facebook is changing up its Newsfeed algorithm once again, this time it’s to prioritise original reporting. According to Facebook

Read more here.

India bans 59 Chinese apps including TikTok and WeChat

This week, the Indian government has banned 59 Chinese apps including TikTok and WeChat citing national security concerns. This comes following escalating military tensions between the two countries. It’s estimated that up to one-third of TikTok users are based in India and the ban is sure to cause issues for advertisers.

Find out more here.

LinkedIn launches new career opportunities hub to help job seekers

The COVID-19 pandemic has seen millions of people around the world lose their job. LinkedIn is trying to help people get back on their feet by introducing a new career opportunities hub that will provide job seekers with new skills and training and connect them to new opportunities. LinkedIn’s goal is to help 25 million people get back to work by the end of the year.

Learn more here.

Instagram is testing a full-screen Stories display

Instagram has been testing quite a few new layout options for Stories. Their latest test is a full-screen display of the Stories from the people you follow. Some users are now seeing a prompt below their Stories that says ‘See All Stories’ that when clicked, expands the Stories section across the length of the screen.

Read more here.

Thinking

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