In this week’s Platform Five: TikTok opens up its self-serve ad platform to all businesses
What’s changed in the last seven days? What does it mean?
Instagram makes Pinned Comments available to everyone, TikTok opens up its self-serve ad platform to all businesses and Twitter is reportedly working on a new subscription service.
Let’s take a look at these changes in more detail.
Instagram makes Pinned Comments available to everyone
This week, Instagram announced that they’re rolling out the ability to pin comments on a post to all users. The new feature will allow users to pin up to three comments to the top of the comments section on their posts. Pinned Comments are one of a few features that Instagram hopes will reinforce positivity and limit harassment and bullying on the app.
Read more here.
Twitter could be working on a new subscription service
Rumour has it that Twitter is working on a new subscription service. Speculation started after Twitter posted a job listing for a new team called Gryphon which would work with Twitter’s payments group on a subscription process. Twitter hasn’t made a comment so it’s not yet known how subscriptions might work.
Learn more here.
WhatsApp adds two new features to help brands promote themselves
WhatsApp has added two new features this week to help brands better promote themselves. The first is QR codes. QR codes will offer a simple way for businesses to connect with potential customers. The second feature is new catalogue links to help businesses to promote their product listings within the app.
Find out more here.
TikTok opens up its self-serve ad platform to all businesses
TikTok has been testing out a self-serve ad platform with select partners over the last few months. Now, TikTok is opening up the ad platform to all businesses globally as part of TikTok’s new business platform ‘TikTok for Business’. As explained by TikTok, “TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an easy-to-use platform.”
Read more here.
YouTube answers algorithm and video distribution questions
In a new video on their Creator Insider Channel, YouTube has provided answers to common questions about how the algorithm works and why video metrics may not always reflect performance. The video specifically focuses on the impact of click-through rate (CTR) and average viewer duration (AVD), and how YouTube’s algorithm factors these into video distribution and performance.
Learn more here.