In this week’s Platform Five: Pinterest launches ‘Make a Statement Mask’ challenge

241

What’s changed in the last seven days? What does it mean?

Facebook will now let users live broadcast from Messenger Rooms, TikTok launches a new ‘Creator Fund’ and Snapchat rolls out its first Mini app.

Let’s take a look at these changes in more detail.

Facebook will now let users live broadcast their Messenger Rooms

Facebook is always looking for new ways to let its users connect. This time, they’re letting users go live from their Messenger rooms. The room creator will be able to broadcast to a profile, page or group with up to 50 other people. Facebook says “By bringing Messenger Rooms and Facebook Live together, we’re unlocking new ways for people to connect and create content even while they’re apart.”

Read more here.

TikTok launches ‘Creator Fund’

TikTok has had a rough few weeks with a number of countries considering following India’s lead and banning the app. But the platform hasn’t shown any sign of slowing down this week announcing a new ‘Creator Fund’ which will pay prominent creators on the platform.

Learn more here.

Snapchat rolls out its first Mini app

Early last month, Snapchat announced that it was rolling a series of apps call Snap Minis. The first Mini this week, a meditation app which is run by Headspace. The new Mini is part of an initiative

Find out more here.

Twitter releases more detail on the recent hack

Last week, Twitter had a massive security breach that saw 130 accounts hacked including many high profile accounts. Twitter has provided more detail on the hack, “We believe that for up to 36 of the 130 targeted accounts, the attackers accessed the DM inbox, including 1 elected official in the Netherlands.”

Read more here.

Pinterest launches ‘Make a Statement Mask’ challenge

Pinterest has launched a new challenge to help encourage face mask usage. With its new ‘Make a Statement Mask’ challenge, Pinterest will look to highlight a range of creators who’ve made unique masks, utilizing individuality and style, while also adhering to public safety guidance.

Learn more here.

Thinking

In this week’s Platform Five: Snapchat publishes a new study into video consumption trends

Read more

In this week’s Platform Five: High profile Twitter accounts hacked in massive security breach

Read more

In this week’s Platform Five: TikTok opens up its self-serve ad platform to all businesses

Read more