In this week’s Platform Five: Snapchat publishes a new study into video consumption trends


What’s changed in the last seven days? What does it mean?

Facebook updates its desktop design to improve accessibility, Snapchat publishes a new study into video consumption trends and Twitter updates its hate speech policy to include links.

Let’s take a look at these changes in more detail.

Twitter updates its hate speech policy to include links

Hate speech is a constant battle on Twitter. This week, they updated their hate policy to include links to hateful content under unacceptable activity. As outlined by Twitter, the URLs that they may block now includes “content that promotes violence against, threatens or harasses other people on the basis of race, ethnicity, national origin, caste, sexual orientation, gender, gender identity, religious affiliation, age, disability, or serious disease.”

Learn more here.

Facebook’s making its desktop site easier for people with disabilities to navigate

Facebook has introduced a new set of features designed to improve’s accessibility. Among the changes are scalable font sizes and contextual headings which give users a clearer layout which makes navigation easier for people with disabilities.

Find out more here.

Snapchat publishes a new study into video consumption trends

Snapchat has published a new study which looks at evolving video consumption trends and provides recommendations on how businesses can shift their content to capitalise on the changes. Unsurprisingly, the shift to premium mobile content is a significant feature. “Premium content is driving the surge in mobile video – daily engagement has grown 40% in 2020, and 1 in 2 consumers enjoy premium content on their smartphone every day.”

Read more here.

LinkedIn updates its job applicant algorithm to improve recruitment outcomes

LinkedIn has over 690 million members worldwide which places them in a unique position, they have the opportunity to shape the recruitment industry. This week they’ve announced an update to their recruitment algorithm which has reportedly improved response rates and hiring activity.

Learn more here.

Facebook’s monthly active users increased by 100 million in Q2

Despite facing an advertiser boycott on top of COVID-19, Facebook has gained 100 million new monthly active users in Q2. Facebook now has 2.7 billion monthly active users and more than 3 billion monthly active users across the family of Facebook apps. The growth isn’t entirely unsurprising as people are spending more time at home and will be looking for ways to fill their time.

Read more here.


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