In this week’s Platform Five: Facebook launches paid online events

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What’s changed in the last seven days? What does it mean?

Instagram is helping users discover new content, Facebook launches paid online events and Twitter launches a new Transparency Center.

Let’s take a look at these changes in more detail.

Instagram adds suggested posts and ads after ‘You’re All Caught Up’

Instagram is helping you discover new content by introducing suggested organic posts from people you don’t follow and ads after ‘You’re All Caught Up’. This change is slightly at odds with the ‘You’re All Caught Up’ feature which was introduced to stop users mindlessly scrolling through the platform and reduce the time they spent in the app.

Read more here.

Facebook launches paid online events

Facebook will now let businesses, creators, educators and media publishers earn money with paid online events. Paid online events were first announced back in April as a response to the growing pandemic. As per Facebook, “b

Learn more here.

Twitter launches new Transparency Center

Twitter is looking to increase transparency around the actions it takes on rule violations, information requests and misinformation campaigns. To do this, they’ve created a Transparency Center which is an interactive extension of their usual Transparency Reports

Find out more here.

Snapchat looks to expand audience reach through off-platform sharing options

Snapchat is testing a new option which would let users share premium content (original shows and content from Discover partners) outside the app. This new feature could help increase reach and attract new audiences to Snapchat’s content. When shared via other social media sites, or via message, users would be taken back to Snapchat or a web experience watch the videos.

Read more here.

Facebook begins unifying Instagram and Messenger chats

Facebook has been pretty open about its plans to unify the messaging features of its family of apps. Unifying the apps would allow users from one platform to message users from another. Facebook has begun this process by unifying Instagram and Messenger chats.

Learn more about what it means here.

Thinking

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