In this week’s Platform Five: Facebook threatens to ban Australians from sharing news

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What’s changed in the last seven days? What does it mean?

Facebook threatens to ban Australians from sharing news, Twitter announces a new push to improve accessibility and LinkedIn introduces new Company Page features.

Let’s take a look at these changes in more detail.

Facebook threatens to ban Australians from sharing news

Australians could be banned from sharing news on Facebook and Instagram if the new law that proposes Facebook and Google would need to pay Australian media organisations for hosting their content. From Facebook, “We will reluctantly stop allowing publishers and people in Australia from sharing local and international news on Facebook and Instagram. This is not our first choice – it is our last. But it is the only way to protect against an outcome that defies logic and will hurt, not help, the long-term vibrancy of Australia’s news and media sector.”

Find out more here.

Twitter announces a new push to improve accessibility

Twitter has announced a new push to improve accessibility options so that all potential users can make the most of the platform. Twitter says that “testing voice Tweets earlier this [year] made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more inclusive for the disabled community.”

Learn more here.

LinkedIn introduces new Company Page features

LinkedIn has announced new features that will help admins to connect with employees, highlight events and gain insights about new followers. The new Company Page features include a ‘My Company’ tab, ‘Events’ tab and a ‘View Page Followers’ list.

Read more here.

Twitter publishes new insights into vide ad effectiveness

We should all be well aware by now that video is the best performing content type across all social media platforms. Twitter is reinforcing this by highlighting new insights into video ad effectiveness. According to Twitter, Tweets with videos see 10x more engagement than those without and Promoted Tweets with video save more than 50% on cost-per-engagement.

Learn more here.

Facebook launches new education stream for Community managers

A new Facebook Blueprint stream has been announced this week which is dedicated to helping community managers make the most of their groups by teaching them how to effectively manage interactions and engagement. As explained by Facebook, “the Community Manager eLearning Program is a series of free courses that serve as a holistic guide to community management – from building the foundation of a community, to measuring and analyzing a community’s success.”

Find out more here.

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