In this week’s Platform Five: TikTok introduces a new Marketing Partner Program for advertisers

• All
• Content marketing
• Platform Five
• Social media
• Video

What’s changed in the last seven days? What does it mean?

Facebook announces limits to the number of ads Pages can run, Twitch makes Watch Parties available globally and TikTok introduces a new Marketing Partner Program.

Let’s take a look at these changes in more detail.

Facebook will start limiting the number of ads a Page can run

Facebook has announced that from 2021 the number of ads Pages can run at once will be limited by their ad spend in the previous 12 months. The limit “will help advertisers reduce costs and improve performance” says Facebook. The limits will come in four tiers starting from 250 ads for small to medium advertisers.

Find out more here.

Twitch makes Watch Parties available globally

After running tests with a small group of creators, Twitch is now rolling out Watch Parties to all users worldwide. Not dissimilar to Facebook’s Watch Party, creators will be able to share their screen and watch movies or TV shows on Prime Video with other users.

Learn more here.

TikTok introduces a new Marketing Partner Program for advertisers

Tiktok has introduced a new TikTok for Business Marketing Partner Program. To begin, TikTok has partnered with 20 brands who will be able to support marketers with their campaigns. The program aims to “[build] new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community.”

Read more here.

Instagram tests variations of the navigation bar

After trialing a dedicated Reels tab in select regions, Instagram is now testing new variations of the navigation bar in all regions where Reels is available. The variations include new ‘Shops’ and ‘Reels’ tabs on the lower navigation bar with the ‘Search’, ‘Activity’ and/or ‘Create’ buttons moved to the top to make room.

See it for yourself here.

Facebook introduces forwarding limits on Messenger

Facebook has previously limited message forwarding on WhatsApp in an effort to slow the spread of misinformation. Now, Facebook is introducing similar limits on Messenger as part of its ongoing efforts to “provide people with a safer, more private messaging experience.” The new limit will prevent messages from being forwarded to more than five chats at a time.

Find out more here.