In this week’s Platform Five: Instagram cracks down on undisclosed paid partnerships
What’s changed in the last seven days? What does it mean?
Facebook launches ‘Neighbourhoods’ test, Instagram cracks down on undisclosed paid partnerships and Pinterest announces new initiatives to support underrepresented creators.
Let’s take a look at these changes in more detail.
Age-gating can now be applied to specific posts on Instagram
From this week, age-gating on specific branded content Instagram posts will be available for Business and Creator accounts. The feature is part of a new audience safety tool that allows Business and Creator accounts to set a default minimum age or a minimum age for specific countries. Previously, age-gating was only available on an account level.
Read more here.
Pinterest announces new initiatives to support underrepresented creators
Pinterest has announced a new set of initiatives to ensure creators from minority groups receive equal representation on the platform. As explained by Pinterest, “It’s hard to feel inspired if you don’t feel represented. Which is why we’ve taken actions like increased the quality and coverage of our skin tone ranges feature and improved the technology to detect multiple skin tones in top search results.”
Learn more here.
Facebook launches ‘Neighbourhoods’ test
Facebook has launched a test of a new option called ‘Neighbourhoods’ which aims to better connect people with those who are close to them. Users are reporting seeing a new prompt at the top of their screens which directs them to ‘connect with their neighbours’. From there, Facebook confirms the user’s local neighbourhood and prompts them to set up a Neighbourhoods specific profile.
Find out more here.
Instagram cracks down on undisclosed paid partnerships
Recent investigations by regulators in the UK have forced Instagram to do more to crack down on influencers who don’t disclose post are part of paid partnerships. In many countries, influencers are required to include #ad or #sponsored in the post copy so users know they’re being paid for the content. Instagram is now looking at new ways to “increase its action” around sponsored posts including adding new warning prompts and developing new algorithms.
Read more here.
Twitter updates Tweet creation process in Ads Manager
Twitter has made a small but useful update which will make it easier to see what a Promoted Tweet will look like before the campaign is launched. The new layout in Ads Manager will show a preview of the ad on the right-hand side of the screen and you’ll be able to view both desktop and mobile versions.
Learn more here.