In this week’s Platform Five: Snapchat introduces 3D body scan lenses 

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What’s changed in the last seven days? What does it mean?

Snapchat introduces 3D body scan lenses, Facebook adds Instagram messaging support to the Messenger API and TikTok now tells you why your video was removed.

Let’s take a look at these changes in more detail.

Snapchat introduces 3D body scan lenses

Snapchat has launched 10 new 3D body scan lenses. The lenses use AR technology to track 18 joints on the human body and respond accordingly. These lenses build on Snapchats 2D fully body tracking technology which was launched back in August.

Read more here.

Facebook adds Instagram messaging support to Messenger API

Facebook is making a few updates to the Messenger API, including one which enables the support of Instagram messaging. This means that businesses will be able to integrate their Instagram messages into their current workflows by enabling them to use third-party tools to read and respond to messages.

Find out more here.

TikTok now tells you why it removed your video

TikTok has updated its content violation notification centre to give users a clear idea as to why their video was removed. Users will now be told exactly which policy the content breached which will help with submitting appeals and help avoid future content violations.

Learn more here.

Instagram increases live streams to four hours

Instagram has announced it is increasing the time limit for live streams from one hour to four. This change will be useful for anyone who is looking to run virtual events. Live streams will also be archived for 30 days before they are deleted.

Read more here.

Twitter provides tips for brands looking to enhance their messaging

Creating content in a world with COVID-19 is difficult, brands have to strike a balance between being sensitive to what’s going on and pushing their message to achieve their goals. To help with this, Twitter has put together some simple tips to help businesses get it right.

Find out more here.

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