In this week’s Platform Five: Twitter reaffirms its commitment to Voice Tweets and platform accessibility

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What’s changed in the last seven days? What does it mean?

Facebook announces Messenger and Instagram Direct integration, Pinterest rolls-out new features ahead of the holiday season and Twitter reaffirms its commitment to Voice Tweets and platform accessibility.

Let’s take a look at these changes in more detail.

Facebook announces Messenger and Instagram Direct integration

Facebook has announced the next step in its plan to integrate messaging across the family of apps — a new cross-messaging feature that will link Messenger and Instagram Direct. As explained by Facebook, “The main change is that people using the Messenger app can now reach you on Instagram without you needing to download a new app, and vice versa.”

Learn more here.

Pinterest announces new features to help bring in the holiday season

Pinterest is expanding shopping and ad features in the lead up to the holiday season. The new features include monetised shopping experiences, conversion insights and the roll-out of shopping to the UK. Pinterest says its expecting holiday shopping to look a little different this year thanks to COVID-19 which is why they’re rolling out these updates.

Read more here.

TikTok adds more Duet formats to encourage collaboration

TikTok has announced three new Duet options which provide creators with different layouts that can be applied to Duet clips. There are now four Duet options available: Left and Right, React, Top and Bottom and Three Screen.

Learn out more here.

Twitter reaffirms its commitment to Voice Tweets and platform accessibility

Twitter first announced Voice Tweets back in June but they’ve had little to say on the matter since, until now. Not only has Twitter reaffirmed its commitment to Voice Tweets by rolling them out to more users but the platform has also committed to introducing auto-captions as soon as possible so those who are unable to hear aren’t left behind.

Find out more here.

LinkedIn has reportedly helped 10 million people gain new skills this year

The global pandemic has disrupted lives, leaving millions out of work but also completely transforming the way we learn which has left LinkedIn in an opportune position. LinkedIn joined forces with Microsoft to launch a new learning initiative and set itself a goal to help 25 million people learn new skills by the end of 2020. This week the initiative has helped 10 million people around the world gain new skills.

Read more here.

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