In this week’s Platform Five: Pinterest launches Today Tab in Australia to mark NAIDOC week


What’s changed in the last seven days? What does it mean?

Pinterest launches the Today Tab in Australia, Snapchat launches Snap Connect and WhatsApp introduces disappearing messages.

Let’s take a look at these changes in more detail.

Pinterest launches Today Tab in Australia

The Today Tab was first introduced by Pinterest back in March as a “source of daily inspiration with curated topics and trending pins.” Pinterest is now rolling out the Today Tab in Australia and using the occasion to mark NAIDOC week by showing daily inspiration and content from Aboriginal and Torres Strait Islander Creators.

Learn more here.

Facebook tests motion effects for still images

Facebook is testing new motion effects for still images which add video like movement. There are currently three options to choose from: slide, flash and highlight. Adding one of these motion effects to a still creates a new type of image which zooms or focuses like a video.

Find out more here.

Snapchat launches Snap Connect

Snapchat has announced an expansion of its marketer education platform, Snap Focus, with a new section called Snap Connect. Snap Connect brings together a range of expert insights as part of advance how to use the platform courses. As explained by Snapchat, “for the first time, our very own subject-matter experts bring you inside the world of Snapchat to show you how to take your direct-response advertising to the next level.”

Read more here.

WhatsApp introduces disappearing messages

Testing of the disappearing message feature first began back in March. Now, WhatsApp has announced that all users will now have access to the new feature which gives them the ability to have all messages automatically be erased after seven days.

Learn more here.

TikTok tests new ‘Learn’ feed to boost educational content

TikTok appears to be expanding its #LearnonTikTok program with the introduction of a dedicated ‘Learn’ feed in the app. The Learn feed would sit alongside the ‘Following’ and ‘For You’ streams providing users with an easy to access stream of educational video clips.

Find out more here.


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