In this week’s Platform Five: Twitter will automatically de-verify some accounts


What’s changed in the last seven days? What does it mean?

Twitter will automatically de-verify some accounts, Instagram introduces keyword searches in six countries and YouTube tests automated video chapters.

Let’s take a look at these changes in more detail.

Twitter will automatically de-verify some accounts

Twitter stopped its verification process back in 2017 after mistakenly verifying a white supremacist but now they’re getting ready to kick start the system again. As part of that process, the platform is going to automatically de-verify accounts that “should never have been verified in the first place.”

Find out more here.

Instagram introduces keyword searches

Instagram is upgrading search on the platform by trialling keyword search in six English-speaking countries. Until now, an Instagram search would bring up hashtags or accounts but users in Australia, New Zealand, the UK, US and Canada will be able to search using keywords and get results for those keywords from any post.

Learn more here.

YouTube tests automated video chapters

YouTube rolled out video chapters to all creators back in May this year. Chapters allow creators to define segments in their video via timestamps but now YouTube is trialling automatically inserting chapters into videos using machine learning. As explained by YouTube, “We want to make it easier for people to navigate videos with video chapters, so we are experimenting with automatically adding video chapters (so creators don’t have to manually add timestamps). We’ll use machine learning to recognize text in order to auto-generate video chapters. We’re testing this out with a small group of videos.”

Read more here.

Facebook shares three video best practice tips to help boost performance

By now, it’s well established that video is Facebook’s preferred content format and for a good reason. It can help increase engagement, awareness, and even sales. That’s why Facebook has published three new tips to help marketers make the most of video this holiday season.

Check out the tips here.

Instagram is testing a FAQ option for business accounts

Instagram is testing a new FAQ option which would give business accounts the ability to provide quick and tappable Q and A options within direct messages. The feature is similar to what you might see on Facebook or Twitter and it could really help brands streamline enquiries and make customer service more efficient.

Find out more here.


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