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In this week’s Platform Five: Facebook launches an updated page layout

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What’s changed in the last seven days? What does it mean?

Facebook launches an updated page layout that does away with Page likes, LinkedIn adds Swipe-Up links to Stories and YouTube rolls out Shorts.

Let’s take a look at these changes in more detail.

Facebook launches an updated page layout for public figures

After first being spotted in testing back in July, Facebook has begun rolling out its new Page layout for creators and public figures. The new layout has more management options and engagement insights. Importantly, it also places increased emphasis on following a Page instead of likes.

Learn more here.

Snapchat relaunches Partner Solutions Program for advertisers

Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available for advertisers. As explained by Snapchat, “our new Global Partner Solutions program is a partnership with industry-leading companies that help advertisers connect with the Snapchat community in exciting, innovative ways.

Find out more about the revamped partner program here.

LinkedIn adds Swipe-Up links to LinkedIn Stories

LinkedIn has now officially launched the ability to add links to LinkedIn Stories. The roll-out process is underway so the feature is not yet available to all users. Viewers can access the link by swiping up on the screen, similar to the same option in other Stories tools.

Read more here.

YouTube rolls out Shorts

Following the announcement in September, YouTube started testing a new way to watch, Shorts, its TikTok-like short-form video experience. The test is only available to some creators in YPP – YouTube says it hopes to expand the program in the future.

Learn more here.

TikTok launches new Small Business Resource Center for marketers

TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app. “From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform,” explains TikTok.

Check out the resource center here.

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