In this week’s Platform Five: YouTube launches the next phase of its in-video tagging feature
What’s changed in the last seven days? What does it mean?
Facebook launches an updated Account Quality dashboard, YouTube launches the next phase of its in-video tagging feature and TikTok introduces Q&As for creators.
Let’s take a look at these changes in more detail.
Facebook is removing the ‘Our Story’ section from Pages
From February 28, 2021, the Our Story section will be removed from Facebook Pages. Facebook began warning page admins this week, prompting them to add the information into the ‘Additional information’ section of the Page if they wanted it to stay visible after that date.
Find out more here.
YouTube launches the next phase of its in-video tagging feature
Towards the end of last year, it was reported that YouTube had begun work on a new process which would allow creators to tag the products that feature in their videos. This feature would provide shopping opportunities directly within the video. YouTube has now confirmed that they’ve moved to the next phase of testing and have launched a live test with select creators.
Learn more here.
Facebook launches and updated Account Quality dashboard
Facebook is launching an updated Account Quality dashboard within Business Manager which is designed to help Page admins keep better track of any ads or posts that have violated Facebook’s rules and better explain the reasoning for each violation.
Read more here.
Pinterest tests new Stories panel at the top of user news feeds
Similar to pretty much every other social media platform that has a Stories feature, Pinterest is testing having a Pinned Stories panel at the top of users news feeds. Pinterest Stories do operate in a slightly different fashion to other social media platforms as they don’t disappear after 24 hours and they live within the pin itself.
Find out more here.
TikTok adds new Q&A option which allows fans to ask questions of creators
TikTok is looking to drive more engagement between fans and creators by introducing a new Q&A option which allows users to post questions to creators which can then be answered in later video clips. The Q&A feature sits on the creator’s profile and will be rolled out to more creators in the coming weeks.
Learn more here.
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