In this week’s Platform Five: TikTok aims to combat the spread of misinformation with new warning labels

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What’s changed in the last seven days? What does it mean?

Facebook seeks to offer users more reach than TikTok, Instagram’s testing the removal of sharing feed posts to Stories, and TikTok adds misinformation warning labels to videos.

Let’s take a look at these changes in more detail.

TikTok adds misinformation warning labels to videos

Social media has seen the spread of misinformation for some time now. TikTok is the latest platform to tackle this with their new misinformation warning labels. The feature seeks to flag content which includes “unsubstantiated – but not definitely untrue – claims.”

Learn more here.

Instagram’s working on a TikTok-style vertical feed for Stories

TikTok’s rising popularity has caused many platforms introducing similar features. Instagram is currently working on a vertical feed for stories which will enable users to swipe up or down to view newer or older stories.

Read more here.

Facebook seeks to offer users more reach than TikTok

Another example of TikTok’s influence on the broader social media landscape, Facebook users may soon be able to share their Instagram reels to Facebook Watch and the Facebook News Feed. If this goes ahead, Reels’ exposure could expand drastically.

Learn more here.

Twitter’s Ads Transparency Center removed

Late last month, Twitter subtly removed their Ads Transparency Center which previously provided users with all ads run by any Twitter profile at any time. The removal is a loss for social ad researchers and marketers alike, preventing them from better understanding Twitter campaigns.

Read Twitter’s explanation here.

Instagram’s testing the removal of sharing feed posts to Stories

Instagram is encouraging users to create more tailored content within each element of the platform, by testing the removal of sharing feed posts to Stories. The test is being run with a select group of users following feedback from the Instagram community that “they want to see fewer posts in Stories.”

Read more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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