In this week’s platform five: Twitter re-launches warnings on potentially harmful replies
What’s changed in the last seven days? What does it mean?
Twitter re-launches test of warnings on potentially harmful replies, YouTube enables parents to monitor their child’s viewing activity, and Facebook reinstates news on the platform in Australia.
Let’s take a look at these changes in more detail.
Twitter re-launches test of warnings on potentially harmful replies
In May last year, Twitter launched a limited test providing users with warning prompts on tweet replies containing potentially offensive language. Now, the alerts are being re-launched with a new format. Like the previous alert, users are asked to review replies that contain potentially harmful or offensive language, with the options to edit, delete, or tweet anyway. It’s a simple additional step, but one that has proven to reduce friction and misinterpretation with similar alerts in the past.
Read more here.
YouTube introduces new option which enables parents to monitor their child’s viewing activity
To cater to the parents of older kids who have outgrown YouTube kids, YouTube has developed a new process that enables parents to monitor their children’s YouTube activity. The new development has three levels of supervision for parents to choose from, all of which aim to provide reassurance to parents while also ensuring that they’re not infringing the child’s sense of privacy and independence.
Find out more here.
Facebook reinstates news on the platform in Australia
After eight days of no Australian news on Facebook, news pages and all the other pages that were caught up in the ban were restored in the early hours of this morning. The move to ban news was criticised in Australia and overseas. It may take a little while for us to see what the real ramifications of this move cost Facebook.
Read more here.
TikTok releases its latest transparency report
TikTok has published its latest transparency report which highlights videos the TikTok team have removed in the past six months. Over 89 million videos were removed globally which TikTok affirms is less than 1% of all videos uploaded on the platform. The figures released in the report demonstrate TikTok’s commitment to improve its systems and protect its users from harmful or inappropriate content, and the scope of this challenge as the platform continues to grow.
Read the report for yourself here.
Facebook launches new SMB-focused ad campaign
In a new approach to handling Apple’s upcoming IDFA changes, Facebook launched a new ad campaign on Thursday explaining “why personalised ad targeting is a good thing, and why people shouldn’t switch off data tracking.” The campaign follows on from the earlier offence against Apple which didn’t quite resonate with the public in the way Facebook hoped it would.
Learn more here.
Missed last week’s edition? You can check it out here.
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