In this week’s Platform Five: How are social media platforms marking International Women’s Day?

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What’s changed in the last seven days? What does it mean?

TikTok highlights female creators, Pinterest launches new showcase of female-owned businesses, and Facebook launches multi-participant live streams for Instagram.

Let’s take a look at these changes in more detail.

TikTok highlights female creators for Women’s History Month and International Women’s Day

Throughout March, TikTok will host a range of events focusing on different weekly themes which “will celebrate both female creators and women-lead businesses.” On International Women’s Day, there will be a seven-hour live TikTok telethon “to raise money for organisations that are committed to providing support and resources to help women continue flourishing in their lives.” Plus, the platform’s new ‘Pass the Mic’ push which looks to highlight female-owned businesses.

Learn more here.

Pinterest launches new showcase of female-owned businesses

For this year’s International Women’s Day Pinterest has announced a new Pinterest Shop collection which will feature “a range of female-founded businesses, and hundreds of products, all made and designed by women.” The platform has also established an International Women’s Day fund for the month of March which will “match donations from employees to non-profits helping women in need.”

Find out more here.

Facebook announces new features for International Women’s Day

The most notable among Facebook’s new features for International Women’s Day is the launch of multi-participant Instagram Live Streams which has been in the works for some time now. Throughout the month of March, the platform will use the new feature to host a range of “live discussions with influential women and creators on how women can help each other overcome obstacles and succeed.”

Read more here.

Facebook will lift its temporary ban on political ads

Last year, in the lead-up to the 2020 US Presidential Election, Facebook banned political promotions to mitigate confusion, misinformation and voting interference. Now the social media giant will once again allow political ads later this week. Facebook has made clear that an outright ban on such content would harm independent candidates, NGOs, non-profits, and other political groups.

Learn more here.

Pinterest announces new marketing tools

On Thursday, Pinterest announced that several new ad tools will be integrated into the platform “to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.” Among these new features is ‘Pinterest Premiere’ whereby advertisers can purchase exclusive video placement in the home feed to target different demographics, interests, or categories in their ads for a set time frame.

Find out more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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