In this week’s Platform Five: Instagram tests new auto-captions for Stories
What’s changed in the last seven days? What does it mean?
TikTok adds a new comment review option, Instagram tests new auto-captions for Stories, and Facebook adds new monetisation options for creators.
Let’s take a look at these changes in more detail.
Instagram tests new auto-captions for Stories
With Instagram adding automated captions to IGTV back in September last year, the platform is now testing the function for Stories. Users can add the ‘Captions’ sticker to their video clips which transcribes the audio. This enables brands and creators to broaden their reach and allow their audience to view content in sound-off scenarios and make the content more accessible to the deaf community.
Learn more here.
TikTok adds new comment review option
The new ‘Filter All Comments’ feature aims to give more control to creators by enabling them to filter comments in real-time and approve or delete them. While users still have to read comments to review them, the app’s spam and offensive comment features will help protect users from, particularly harmful comments without having to read them.
Read more here.
Facebook adds new monetisation options for creators
Among Facebook’s new monetisation options is a strong focus on short video clips. Previously, creators could only monetise videos that are three minutes or longer. Now, they can earn money from one-minute-long videos “with a minimally interruptive ad running at 30 seconds.”
Find out more here.
Twitter plans to launch Spaces to all users next month
Twitter users can already join and listen to Spaces broadcast, however, from next month, “everyone will also be able to create their own audio rooms.” Allowing all users to build an audience “among Twitter’s 192 million daily active users” could see Spaces overtake Clubhouse which presently has 2 million users and remains invite-only.
Read more here.
Pinterest expands efforts to combat COVID-19 vaccine misinformation
Pinterest is using Pins and partnering with reliable third party health bodies to combat the spread of misinformation. In addition to this, Pinterest is also “offering paid media, creative resources, and support for medical organisations serving underrepresented communities.” While Pinterest seems an unlikely news source, the app now has 459 million active users, and these new measures will help dispel myths and ensure users are provided with reliable and current information about the vaccine and its roll-out.
Learn more here.
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