In this week’s Platform Five: Twitter tests new ‘Super Follow’ and tipping buttons for profiles

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What’s changed in the last seven days? What does it mean?

Twitter tests new ‘Super Follow’ and tipping buttons for profiles, LinkedIn announces ‘LinkedIn Learning Hub’, and TikTok launches Lead Generation ads.

Let’s take a look at these changes in more detail.

Twitter tests new ‘Super Follow’ and tipping buttons for profiles

Twitter is currently testing new optional buttons for users to add to their profiles. The ‘Tipping’ and ‘Super Follower’ buttons will enable users to monetise their content as Twitter works to incentivise users to stay on the app. 

Read more here.

LinkedIn announces ‘LinkedIn Learning Hub’

Set to launch later this year, the new ‘Learning Hub’ will provide individuals and businesses with more comprehensive training opportunities and assist with career progression. To help users maximise these opportunities, the Learning Hub will focus on three key elements: personalised content recommendations, community-based learning, and skills development.

Find out more here.

TikTok launches Lead Generation ads

The new Lead Generation ad option will allow brands to “capture user data directly from their in-stream ads.” This could help businesses and advertisers guide their content by providing more detailed audience insights.

Learn more here.

Facebook announces plans for new revenue tools for Instagram creators

Facebook is looking to help Instagram creators earn more money from their content with creator shops, new Branded Content promotional deal frameworks, and an improved influencer marketplace. According to Mark Zuckerberg, Creator Shops would be similar to Facebook’s existing Instagram and Facebook shops.

Read more here.

Facebook tests new video ad options

Facebook’s new video ad options will be topic-based with in-stream ad targeting categories which break down “larger groups into more specific audience subsets.” In addition to this, the first stage of ads in Instagram Reels has been announced.

Find out more here.

Missed last week’s edition? You can check it out here.

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