In this week’s Platform Five: Instagram launches ‘Drops’

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What’s changed in the last seven days? What does it mean?

Instagram launches ‘Drops’, a product showcase, TikTok adds new bulk comment deletion and reporting tools, and Twitter will soon add ticketed Spaces to their monetisation tools.

Let’s take a look at these changes in more detail.

Instagram launches ‘Drops’ product showcase

In another step towards boosting eCommerce efforts, Instagram has just launched ‘Drops’. This is a new product showcase highlighting the latest product ‘drops’ “from brands you’ve engaged with, or may be interested in, at the top of the Shop tab”.

Learn more here.

TikTok adds new bulk comment deletion and reporting tools

TikTok will now allow users to delete up to 100 comments or accounts at once. The new feature forms part of the app’s ongoing efforts “to provide more tools to protect users, and improve users experience, by giving people more ways to manage their in-app interactions.”

Learn more here.

Twitter will soon add ticketed Spaces to their monetisation options

Providing more opportunities for creators to monetise their content, Twitter will soon enable users to create ticketed Spaces events. The same Spaces process will apply once users receive approval from the app and “will take home 80% of any earnings” after app store fees.

Find out more here.

LinkedIn adds Boosting option for organic posts

LinkedIn’s new ‘Boost’ option turns organic posts into paid posts. Users will be able to select from four ‘boosting’ objectives, including brand awareness, video views, engagement, and website visits, as well as their target audience.

Read more here.

Facebook adds new alerts and user penalties

Facebook is adding more measures for reducing the spread of misinformation by alerting visitors to Pages repeatedly reported for sharing misinformation. As well as this, Facebook will “reduce the distribution of all posts in News Feed” from individuals repeatedly sharing misinformation.

Learn more here.

Missed last week’s edition? You can check it out here.

Follow us on Twitter to stay up to date with the changes as they happen.

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